United Airlines Partners with Kinective Media on Innovative Passenger Experience We weren’t able to create a summary for you. Refresh your page to try again. Mar 14, 2025 · United Airlines wants to do more than just sell flights. With Kinective Media , its new commerce-driven media network, the airline is looking beyond traditional travel advertising – and even... Mar 14, 2025 · United Airlines wants to do more than just sell flights. With Kinective Media , its new commerce-driven media network, the airline is looking beyond traditional travel advertising – and even... United’s Mike Petrella explained how KinectiveMedia is turning the seatback into a driver of engagement and airline performance. KinectiveMedia by UnitedAirlines is the airline industry's first adtech-enabled traveler commerce platform, launched commercially at Cannes Lions in June 2024.Why did UnitedAirlines build KinectiveMedia internally rather than partneringwith an existing adtech platform? KinectiveMedia by UnitedAirlines pioneered the first traveler media network to redefine the future of travel and customer engagement. UnitedAirlines has launched a partnershipwithKinectiveMedia, offering personalized ads to its customers. Marketers can leverage the platform to reach premium audiences through the airline's app and in-flight entertainment (IFE) screens, showing personalized advertisements. We cover: -KinectiveMedia is the first traveler media network, built to enrich journeys with personalized experiences. -Partnerships and AI play a central role in driving customer loyalty and enhancing traveler engagement. Magnite partnerswithUnitedAirlines to enhance inflight ads via personal devices. Key brands join KinectiveMedia, aiming to boost user engagement and loyalty.
