The decision was made by Subaru's parent company, Fuji Heavy Industries (FHI), partly as a result of the economic downturn but also because it was felt Subaru had achieved its sporting and marketing objectives. 11 hours ago · View photos, specs, compare models, and build & price your own. Sep 29, 2025 · The infamous Re:Zero scene of Subaru climbing the spiral staircase in Arc 6 has become one of the most reposted images in the community, yet few fans know the full storybehind it. The meaning, origin and history for the user-submitted nameSubaru. May 10, 2026 · Subaru’s first vehicle, the Subaru 1500, marked the company’s ambitious entry into the automotive industry, setting the stage for a legacy of innovation and quality. Applying reverse psychology to its marketing strategy, Subaru advertisers believe that identifying “The Subaru” (as the ad agency named it) as NOT a Volkswagen will attract Volkswagen customers. Mar 11, 2026 · For Subaru, the tower is not just another obstacle on his journey. It becomes a place where he must confront the weight of countless deaths, forgotten memories, and secrets that could reshape the world. Feb 27, 2024 · Subaru filed a patent with the United States Patent and Trademark Office (USPTO) for several names with designations that hint toward models or technologies designed for off-road experiences. This vehicle was Japan’s first car to bear the Subaruname (“Subaru” meaning “unite” in Japanese, and also referring to the Pleiades star cluster in Taurus — which inspired the company’s logo). Uncover the rich history of Subaru and delve into the pivotal role of the Subaru Indiana Automotive plant in the brand's global presence and success.